Let Me Not to the Marriage of True Minds Admit Impediments

NAIFAN CHEN ESSAY: LET ME NOT TO THE MARRIAGE OF TRUE MINDS Shakespeare’s sonnet â€Å"Let me not to the marriage of true minds† elucidates Shakespeare’s thoughts and opinions on the theme, love. The poet describes how true love is eternal, how it can stand up to time and the way it resists negative inducement. During the sonnet, the poet changes the mood and atmosphere from somber to emotionally positive. Shakespeare uses many language techniques -such as metaphors, repetition and enjambment- to do this.Shakespeare begins the first quatrain with a statement, â€Å"Let me not to the marriage of true minds/Admit impediments†. It briefs the reader on what the sonnet is about and sets a scene for future development. The use of the negative, ‘not’, emphasizes that the poet wants to deny the truth. The negative also creates a slightly austere atmosphere. Through this and the synecdoche â€Å"marriage of true minds† it is shown that the poet envisions true happiness but there is something about what is happening that is troubling him.The enjambment applied here by Shakespeare is especially effective as it conveys a feeling of importance of the supposedly unwelcome information he is about to disclose; although he says he is not going to ‘Admit impediments’ –in this context, obstacles in the way of love. The caesura in the middle of line 2 gives the next statement a feeling of emotion and provides substance. The enjambment for the sentence â€Å"Love is not love/which alters when it altercation finds† gives an impression of true lovers being truthful to each other.Shakespeare has shifted the mood from one bordering on the negative to a more positive one. The constancy used in this line and the next, â€Å"Or bends with the remover to remove†, ascertains the fact that definite love does not change. The colon put to use at the end of this quatrain is indicative that in the following quatrai n the poet will describe in detail a situation. The second quatrain uses metaphors portrays love as many model things, an unerring point in the sky and being of immeasurable value. The exclamation, â€Å"O no! † informs us that true love is really not what he had written before.Shakespeare proclaims love to be; â€Å"It is an ever fixed mark/ That looks on tempests and is never shaken†. The positive â€Å"it is† used here differs from the negatives used before and accentuates the depiction of love’s actual form. Additionally, this line is also a deep metaphor in itself, meaning that love is an ever-fixed point that is unaffected by any storm. The semi-colon introduces another metaphor, â€Å"It is the star to every wandering bark†, which is a reference to how boats during that time were called barquentines, or barks, and how sailors used stars to navigate.This metaphor compares love to a paragon which all people look up to. The continuation of this metaphor, â€Å"Whose worth’s unknown, although his height be taken† declares that the love can be compared to in terms of other qualities but in itself has unfathomable value. This quatrain is actually an extended metaphor which Shakespeare has cleverly concealed. Within the third quatrain Shakespeare personifies love as something able to withstand the force of time. As â€Å"Love’s not Time’s fool† clearly reveals to us, the poet reckons love to not succumb to the effect of time.The synecdoche, â€Å"Though rosy lips and cheeks†, together with the line â€Å"Within his bending sickle’s compass come† expresses that everyone, even the most perfect and beautiful, will one day die. The hard consonant sounds used here stress the importance this. This is also a hidden metaphor for which Death is compared to putting in use his scythe to reap us humans, i. e. kill, albeit only eventually. The next two lines, â€Å"Love alters not w ith his brief hours and weeks, / But bears it out even to the edge of doom† is an allusion to love standing its ground even in the wake of Doomsday.This quatrain effectively illustrates love as a thing that endures all hardship; reinforcing the extended metaphor of the previous quatrain. In the final couplet, Shakespeare makes a witty declaration. The final two lines of this sonnet create a sort of paradox, as he writes â€Å"If this be error and upon me proved, / I never writ, nor no man ever loved†. As he has written much more than any other person, Shakespeare will theoretically not be wrong.The phrase â€Å"Nor no man ever loved† has deep emphasis on the negative â€Å"nor†, suggesting that he should somehow be sad but is not. Shakespeare ends the sonnet on a rather melancholic tone. Ultimately, Shakespeare expresses his own feelings and opinions through the sonnet. His usage of language techniques helps him do so. Love is shown to be not only a qualit y, but it is personified as a perfect, unchanging thing, unaffected by time. Shakespeare has really proved himself to be a prolific writer and extraordinarily capable poet as result of this sonnet.

Resp Mechanics Lab 1

Respiratory Mechanics 1 Note there is an error in your lab book! The starting radius for the flow tube diameter should be 5mm in each experiment and NOT 6mm. Use your computer link to ADAm for this part of this week’s lab. You are also responsible for the PowerPhys lab report. Measuring Normal Respiratory Volumes 1) Calculate the minute respiratory volume using the tidal volume and breaths per minute (pump rate). 2) Define the following terms: a. Respiration- The act of breathing, inhaling and exhaling. b. Alveoli- located at the ends of the bronchiole, air sacs in the lungs where the exchange of oxygen and carbon dioxide takes place. . Diaphragm- the partition separating the thoracic  cavity from the abdominal cavity. http://dictionary. reference. com/browse/diaphragm In the following table are the data calculated during a restricted air flow test. Use these data to answer the following questions. FEV1 as % of Vital Capacity| Radius| FEV1| Vital Capacity| FEV1 (%)| 5| 3541| 4791| 73. 9| 4. 5| 2503| 3143| 73. 3| 4| 1422| 1962| 72. 4| 3. 5| 822| 1150| 71. 4| 3| 436| 621| 70. 2| 3) What affect does reducing the radius of the air flow tube on respiratory volumes? Reducing radius of the air flow tube decreases respiratory volume.Effects of Surfactant on Respiratory Volumes 4) How does surfactant affect the tidal volume? It minimizes surface tension in the alveoli which makes it easier for the alveoli to increase surface area for gas exchange. 5) How does addition of surfactant affect the total air flow into the lungs? It affects the total airflow because it allows the air flow into the lungs to be increased because resistance is lowered. 6) Why does surfactant have the affect that it does on total air flow? It minimizes the tension at the surface, which allows the alveoli to increase surface area for gas exchange†¦we can breathe more and easily. ) Emphysema is a lung condition that results in a(n) in the tidal volume of the lungs. d. Emphysema decreas es tidal volume of the lungs. Effects of Thoracic Cavity Puncture 8) What happens in pneumothorax? Pneumothorax is also called a collapsed lung. A collapsed lung can occur for a number of reasons. It could be a result of an injury, a medical condition, or it can happen without reason. It occurs when there is a build up of air around the lungs, and this causes pressure, which keeps the lung from expanding to its normal capacity when breathing.

Information Processing and Learning Disabilities Essay

The body gathers information through five senses of sight, smell, hearing, taste and touch. However, in order to use the data or information that has been gathered by these senses one must constantly put the senses into constant use. After the body has collected information through the five senses it is taken to the brain, which in turn recognizes it, interprets it, understands it, responds to it and stores it. This is a continuous process which can be repeated even a thousand times in any given day. Newell (1990)] Information processing is responsible for the coordination and performance of the tasks that we carry out in any given day, from taking a shower to learning in school or participating in a sport. Discussion Within the field of cognitive psychology, information processing is the thinking and reasoning about mental processes, envisioning them, in the same way as a computer software runs on a computer machine. According to Ulric Neisser, who also goes as the father of the term ‘cognitive psychology’ human beings can be compared to dynamic information processing systems with mental operations that are identical to those of computer machines and that can be described in computational terms. [Neisser, 1967] The mind is the software while the brain is the hardware. The human mind processes information through the application of logical rules and strategies, that like a computer, the human mind has got a limited capacity for the amount and even the nature of information it can process, and that just as the computer can be made to process more information through the change or overhaul of its hardware and software, learners can become great thinkers if changes can be made in their brains through the use of authentic rules and strategies of learning. [Hetherington & Parke, 199] According to Atkinson and Shriffin in their ‘stage theory’ model, the human memory processes and stores information in three stages. Information is processed in a serial and discontinuous manner as it transits from one stage to the other. [Atkinson & Shriffin, 1968] Craik and Lockhart in their ‘levels-of-processing’ theory posit that learners make use of various levels of elaboration as they process information. This is achieved through a succession of levels beginning from perception, through attention, to labeling, and lastly meaning. Craik & Lockhart, 1972] Another theory posits that information is processed simultaneously by several different parts of memory system as opposed to sequential processing. [Goleman, 1995] Lastly, Rumelhart and McClelland in their ‘connectionic’ model propose that information is stored in multiple locations in the form of network connections in the brain. It is grounded on the wisdom that the more connected an idea is the more the chances of it to be remembered. Rumelhart & McClelland, 1986; Scientific American, 1999] In a learning situation, the measure of receiving and organizing information, remembering it, and expressing it will obviously differ from one learner to the other. There will always be discrepancies in reading, writing, comprehension, and reasoning among the learners. Those learners who experiences difficulties in organizing, remembering, and expressing information will definitely experience difficulties in reading, writing, comprehension, and reasoning. Such learners are considered as having learning disabilities: they tend to experience difficulties in the acquisition and use of listening, speaking, reading, writing, reasoning or mathematical abilities. They face difficulties in learning new skills, they have poor memory, and they tend to confuse basic words, experience difficulties in connecting letters and sounds, among other difficulties. Lerner (2000)] Since the process of information gathering occurs through the application of logical rules and strategies learners without disabilities are bound to organize, remember, and express information with great ease than those with disabilities. Learners with disabilities will experience difficulties in making use of various levels of elaboration as Craik and Lockhart reasons. They will experience snags in transferring information from one stage to another. In a nutshell the process of information processing is complex and therefore it requires proper learning strategies to make it a success. It requires the best learning strategies that are tied to the needs and interests of students and that are based on varied types of learning styles to enhance maximum learning. [Ekwensi et al, 2006] For instance, before the process of learning begins, a teacher should always aim at gaining the learners attention by using cues to signal when you are ready to begin and keep moving around the class while using voice variations. Always remember to bring to the mind of the learners prior learned content that is relevant to present content. This can be done through a brief discussion or a brief question and answer session aimed at forming a link with the present lesson content. This should be followed by a brief discussion of the main points of what is about to be learned. Learners may also be provided with handouts to get a deeper glimpse of the content. The teaching/learning process should now progress from what is already known to what is not known, from simple to complex. Bransford et al, 2000] The teacher should present the content in chunks while giving the learners opportunities to connect new information to information already known. In order to enhance maximum retaining of the learned content the teacher should also show the learners coding tips, e. g. , through the use of acronyms, simple songs, construction of silly sentences using the first letter of each word in the list and mental imagery techniq ues such as the keyword method. The teacher should also provide repetitive teaching and learning: by stating important points many times using different methods; this helps to build Short Term Memory (STM). [Miller (1956)] Include item on each day’s lesson from previous lesson or even periodically review previously learned skills for building Long Term Memory (LTM). The teacher should also provide enough opportunities for learning and over-learning of important concepts and skills; methods such as daily drills may be applied for arithmetic facts. Huitt (2003)] The teacher should aim at building both STM and LTM. The STM will help to increase the amount of time the learners pay attention to external stimulus and form some meaning out of it. According to Miller (1956) individuals can process up to 7 plus or negative units at any given time, therefore the teacher should aim at helping the learners to identify the most important information to learn at any given time. This can be achieved through proper organiza tion and repetition. To achieve organization the concept of chunking can be applied whereby information will be presented in bits representing units that can be easily remembered. To achieve repetition, the teacher should try to making the learners repeat what they have learned, especially after some time – few minutes (when forgetting begins). The process of learning should also be made sequential, relevant, and transitional. On the other hand, the LTM helps in the recalling of information learned long time ago particularly when such information is arranged and organized using the declarative, procedural, and imagery structures. The declarative memory will help in storing information about things that are talked about in classroom; [Stillings et al, 1987] the procedural memory will store information that touches on ways of doing things practically while the imagery memory will store information inform of images. This program helps to build ‘higher-order-thinking’ and self esteem. In order to build LTM the teacher should apply the ‘Direct Instruction’ method of teaching that provides constant interaction between the students and the teacher. Nonetheless, teachers should make sure that they teach small amount of material in sequential steps, they should make it possible for the learners to use as many of their senses as it is practically possible and that the content material should seek to build on, and enhance the learners’ prior knowledge. The teacher should also make the instructional language more simple but not the content by reinforcing on the main ideas through paraphrasing, repeating, and the use of stimulating learning aids such as charts, maps, and pictures. If possible, the use of technology should be encouraged as learners have been noted to feel free and productive particularly when they are working independently in front of a computer, rather than in crowded classrooms. [Singleton, & Terrill, 1995/96] Conclusions In order to address information processing problems among learners with disabilities, a teacher should understand the common difficulties that they face so as to be able to employ the appropriate learning strategies. Learners with disabilities they experience the inability to manage their time well, they have spelling problems, they cannot follow if the teacher speaks too fast, they are slow readers, they have difficulties in recalling mathematical symbols, and sometimes they may portray impulsive behavior. This calls for a lot of patience on the part of the teacher when dealing with them. To achieve this, the teacher should watch, listen and talk to the learners to establish their strengths and weaknesses, and to use interest-arousing stimulus in the instructional process because learners are more likely to be attentive when the teacher uses a stimulus

Research a Healthcare Facility along with a Information System (IS) Paper

A Healthcare Facility along with a Information System (IS) used at this facility - Research Paper Example In other words, the facility serves a population of close to 1.5 million per year. The number of licensed beds as of 2006 is 2,700: patient care as of 2006 was as follows; the annual inpatient admissions were 145,000, annual inpatient days were 733,000, annual outpatient visits was 1,050,000 and the annual home health visits was 233,000 (MedStar, 2007). Programs and services offered by MedStar Health include adult day services, after hours care, cancer services, cardiac services, clinical trials and research, diabetes and endocrinology, executive health services, home care, international services, MedStar Partners Business Diversity Program, MedStar pharmacy, MedStar sportshealth, mental health services, nursing home, orthopedics, outpatient services, RadAmerica – Radiation therapy, rehabilitation, retirement residence, and women’s services (MedStar Health, 2011). The users of health information in MedStar constitute physicians, ancillary staff, IT professions, and pharmacists. The health information revolves around these individuals. In order to meet the requirements of MedStar Health professionals and also reduce the resources and costs needed to run an international healthcare organization, the health facility adopted a hospital information system called Microsoft Amalga (also known as Azyxxi) (Microsoft Corporation, 2008). MedStar has a network of hospitals and other healthcare services; in order to have a glimpse of how users access health information, Washington Hospital Center will be used. MedStar Health is on the move of adopting Electronic Medical Records (EMR) or Electronic Health Records (EHR). Currently, Washington Hospital Center is using both paper records and electronic records. A big challenge to the implementation is the inability to share information with other electronic records systems (Washington

Physical Education Essay Example | Topics and Well Written Essays - 2750 words

Physical Education - Essay Example From the discussion it is clear that these three dimensions determine a person’s Quality of Life. As a result, the health and medical care increasingly target physical education because of its strong correlation with physical health. A study by Marmot et al. posits that improved QoL correlates with reduced illnesses and other health issues, and it reduces costs in treatment of the ailments. As a result, including physical education in the curriculum is a productive way of implementing healthy lifestyle for these pupils.This study highlights that exercising helps a pupil develop both the understanding and knowledge of their body’s performance, and most of the times the students remain amazed by their body’s abilities. This development brings about endurance, which links to the Christian value whereby a pupil shows endurance when exploring his or her body’s capabilities. Creativity, expression of feelings and emotions come out right during dance and sports a mong other gymnastics. Students may build a positive mindset that promotes progression if allowed to have a reflection time to evaluate their experiences. In addition, these students will see a sense of admiration and respect when observing elite performance from professional athletes and their peers.  The physical education promotes healthy lifestyle and healthy living is vital for every student. During fair play, a student develops the ability to identify right from wrong in the sporting events, and especially during competition.

Networkinh Assignment Example | Topics and Well Written Essays - 1500 words

Networkinh - Assignment Example In this scenario, they need to implement a computer network. This report discusses the scenario of Sally and John’s business, as they are running their business without having a proper computer network. This report suggests ways that can be adopted to improve their business capabilities. Introduction A computer network consists of a set of a number of parts which include hardware, software, and computers and all these parts are connected with each other using a wired or wireless medium to help business workers work in cooperation. Additionally, a network is established using particular cabling systems, software, communication medium and devices which deal with data traffic. Hence, a computer network allows its users to share files such as MS Word documents and resource such as scanners and printers, and transmits messages and data files electronically (or email) to each other (TechsChange, 2010; Nash, 2000; Norton, 2001; Turban et al., 2005). This report discusses the concept of networking in the context of Sally and John’s business. They are running their business without having a network support so they are facing several problems in managing their business tasks. This report guides them regarding the establishment of an effective network structure. Problem Analysis and Proposed Solution Up till now John and Sally have been using traditional approaches to run and manage their business process. In view of the fact that their business is growing rapidly and there is a need for an effective communication structure in order to deal with growing business needs hence they need to implement a computer network. A computer network is a set of computers which are connected with each other using wired or wireless medium. In this scenario, networks which are used using wires and cables are known as wired networks. On the other hand, wireless networks use microwaves or radio waves for the communication (Mitchell, 2013; Shelly et al., 2005; Malladi & Agrawal, 2002). Some of the basic requirements and objectives of this network implementation are: John and Silly want to improve communication structure for their business The establishment of an effective data and file sharing environment Implementation of secure data access points of communication Getting a support for remote access to the network Getting the facility of remote data transfer and access mechanism Putting into practice modern data communication framework Implementing an effective data recovery and backup mechanism The implementation of a network structure which allows them to transfer and retrieve data at high speed Suggested Solution Implementation of a VPN (Virtual Private Network) In light of business needs and objectives of John and Sally, I would suggest them to implement a modern and efficient network structure for their business. In this scenario, I would suggest them to implement a virtual private network VPN. A virtual private network extends the range of a private network incorporates connections all the way through public or shared networks such as the Internet. Basically, a VPN allows users to send and receive data and files between two computers across a public or shared internetwork in a way that follows the rules and characteristics of a point-to-point private link. In addition, the

Waterboarding and Torture Essay Example | Topics and Well Written Essays - 250 words

Waterboarding and Torture - Essay Example Torture refers to an act in which there is the infliction of suffering and severe pain, which may be mental or physical. The main objective of inflicting this pain encompasses obtaining information for a crime they may have committed. Numerous debates have arisen over whether waterboarding can be regarded as torture; in my opinion, waterboarding can be considered to be torture. Hostettler (2011) asserts that the use of this method to obtain information form suspects constitutes torture because it inflicts severe mental and physical suffering. Persons who undergo this form of torture have their minds and personality destabilized. Furthermore, their senses as well as mind undergo profound alteration, which results from the torture they experience. In addition, waterboarding violates the Geneva Convention, which states that war prisoners should always be treated humanely. Article 18 of the convention prohibits any form of coercion as well as mental and physical torture. Another reason why waterboarding constitutes torture is because the person under torture is in the custody of the one inflicting the pain. Thus, the victim of the torture cannot be able to rescue himself from the situation since the interrogators con trol him

HMLS 302 Case Study Essay Example | Topics and Well Written Essays - 1500 words

HMLS 302 Case Study - Essay Example ers to drones as Unmanned Aerial Vehicles, UAV’s, which it claims will enhance the effective response to national and international matters such as disaster, homicide, terrorism, rescue operations, and various other situations that require an overhead surveillance approach, mostly in security (Homeland Security News Wire, 2012). The Bill signed into law by President Obama after Congress passed it in February 2012 requires of the military and security bodies to develop and fine-tune the not-so-common-now technology, referring to it as a necessary and significant step in advancing America’s aerial surveillance and security. In addition, the permission will extend to private and commercial UAV’s that will see them access the airspace above America which is currently ruled by manned aeroplanes. The explanation of this is that such measures will enhance the landings and take-offs of planes which currently rely on out of date and complex systems (Wagstaff, 2012). The following discussion will highlight the key controversies of this debate that circle within safety and privacy of the wider American population in regards to the UAV technology. It is unclear whether the debates arise from a foreshadowed implication that is likely to arise from the use of UAV’s or due to lacking knowledge regarding their handling and operation. It is however important to come to terms with what drones really are, how they operate and what their largest implications are likely to be. Commonly known as drones, these technological giants are referred to as Unmanned Aerial Vehicles or Remotely Piloted Air Systems by security bodies such as the Homeland Security Department. Unknown to many, drones have been in existence for a while, only that their use has been in small-scale discreet (military) operations such as hunting down and tracking wanted personnel in terrorist bases such as Pakistani. The original idea of creating drones was to use them in areas termed as difficult or too

Common agricultural policy (research paper) Essay

Common agricultural policy (research paper) - Essay Example Currently, there are reforms that are being instituted with a view to reducing control on imports, as well as the transfer of subsidy to land stewardship, as opposed to a specified production of crops. In addition, the implementation of this scheme usually varies among the various member countries of the European Union. Up until 1992, the European Union share on agricultural expenditure amounted to 49 percent of the union's budget. It has thus far been projected that come the year 2013, the traditional share spending of CAP will have reduced by half, to 32 percent. It has further been opined that the cause behind this reduction shall be as a result of a reduction in real terms in the present financial period. Conversely, the amount spent by the European Union on regional policy, and which in 1988 represented 17 percent of the EIU budget, will by 2013 be more than double, to stand at 36 percent. The Common Agricultural Policy hopes to provide reasonable living standards to farmers the one hand, while also ensuring that consumers receives high quality food at prices that are fair (Richardson 2000). In addition, the CAP hopes to preserve rural heritage. Although some critics have regarded the CAP as a project whose sole intent is a waste of money, still there is a majority of others who views it as the most successful policies of the European Union. ... As opposed to the paying of farmers so that they can produce more, the payment made by the European Union are conditional; as long as the farmers are able to meet animal welfare and environmental standards. Additionally, the farmers are also supposed to ensure that their land is kept in a good condition always. Thus far, the CAP has recognized a need to take into consideration the agricultural social structure, as well as the natural disparities among various agricultural regions. Through the maintenance of the levels of commodity prices, the integrated measures of the CAP ensure that production of commodities in the European Union is subsidized. To achieve this, the cap uses a number of mechanisms: First, import levies are charged to specific goods that are imported from outside the European Union. Such levies are often set at such a level as to aid in the raising of world market prices to reach the target price of the European Union. Secondly, the CAP uses import quotas as a means of restricting the quantity food that is to be imported into the European Union. Then, such prices of the foods are usually set with a view to raising the world market prices so at to reach the targets fro the European Union. Such a target price is often chosen to become the maximum price that can be desired for such goods within the co9nfuines of the European Union. Thirdly, the import quotas are also used as a way of restricting the amount of food that can be imported into the European Union. To this end, there are some countries who are non-members of the European Union that have been able to negotiate for quotas that enables them sell specific products within the EU minus the tariffs. Finally, there is

You Are What You Eat Essay Example | Topics and Well Written Essays - 1500 words

You Are What You Eat - Essay Example It is no longer dominated by small, carefully-run family farms producing some wheat, corn, dairy and perhaps eggs and poultry fed and being raised in a free-running farm area., but rather, it is dominated and run by huge multinational food processing companies whose aim is to make more profit and compete for a global position in terms of the best companies. These companies forget that they are dealing with nourishment products for the health of millions of Americans and therefore be more cautious and humane in the food they produce and even how they produce and package it.In their greediness to expand their business, these food companies engage in lying behaviors and techniques since they are aware that majority of the people are ignorant when buying food from supermarkets and others have no clue of the nutritional content and simply trust the company or the product in the supermarket. The lies are therefore numerous and they often start here during production and even transportation and preservation. If you look at a tomato, you may think of a green ripened vegetable that is going to nourish your body and you may feel pretty optimistic purchasing this item to eat or sharing it with your family. In actuality, that is more like a concept of a tomato. By this I mean this tomato may have been picked days earlier in another country by migrant farmers- before it was ripe. Then ripped by ethylene gas, shipped off in a semi-truck soaked with more toxic chemicals and now sits under fluorescent lights.

What Is Your Field of Interest Research Paper Example | Topics and Well Written Essays - 250 words

What Is Your Field of Interest - Research Paper Example Being with students and communicating with them will help me understand the diverse opinions of students and even develop my level of knowledge (Mlynarczyk & Babbitt, 2002). The ability to deal with each student separately has correspondingly enhanced my credibility to meet with the individual needs of the student and develop my ability to impart knowledge in a better way to the students (Mullamaa, 2010). Dealing with adult students needs to be handled in an effective manner. Adult minds are quite complex and has a huge amount of diligence. The effective communication skills and my interest towards developing the linguistic abilities among masses are going to act as an added advantage for the development of individual skills of the students (Mullamaa, 2010). Furthermore, I have always been interested to develop my individual interest to meet with the diverse challenges of handling individual students. This credibility has further enhanced my abilities to handle diverse situations and manage the individual needs of the adult students. Although imparting linguistic knowledge has always been a tough job, it has provided with an effective method to communicate with the greater and diversified section of the society. Moreover, as imparting linguistic knowledge has been a credible source to identify needs of students, it has even acted as an area of interest for me to communicate with larg er community (Richards 2011; Byram, Gribkova, & Starkey, 2002). Motteram, G. (2013). Innovations in learning technologies for English language teaching. Retrieved from

Midnight rider. Environmental Science & Technology Essay Example for Free

Midnight rider. Environmental Science Technology Essay The Midnight Rider Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This documentary series explores the life of Paul Revere who was an American patriot. He was born in Boston, Mass, and he was a superb silversmith and also an ardent patriot however he was a mediocre military leader. As a member of sons of liberty, Revere became the main express rider for Boston committee of safety (Peltier, 2005). His role was to carry information such as letters, news, copies of proposed resolutions and dispatches to the patriots who were dispersed all over New England and also as far as Philadelphia and New York (Pelley, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Revere’s famous ride in 1775 to Lexington was only the most popular of the numerous courier services that he carried out. Later Revere was court-martialed and given an acquittal for his leadership for the period of failed 1779 Penebscot Bay expedition (Dorsey, 2007). Although was released his was not grated a similar treatment and therefore he was forced to walk on foot to Lexington and at Lexington Green he witnessed the late phases of the battle. Subsequent to the American Revolution, Revere carried on with great success his trade in silversmith (Sullivan, 2012). Revere supplied materials for constitution of U.S.S and also worked together with Robert Fulton during developing copper boilers for the steamboats (Keene, 2013).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Americans in the 21st century have a lot in common with their patriotic forefathers even though they are separated from the midnight ride of Paul revere by 238 years (Countryman Foner, 1985). They are ready to fight for their sacred rights whenever they feel that they are being denied their rights. They are inspired by the Paul Revere’s ride since when they remember the reason for this ride they get inspired and are ready to face their own fight against the forces of tyranny (Dorsey, 2007). References Countryman, E., Foner, E. (1985). The American Revolution. New York: Hill and Wang. Dorsey, A. (2007). Black History Is American History: Teaching African American History in the Twenty-first Century. Journal of American History, 93(4), 1171-1177. Jensen, M. (1970). The American People and the American Revolution. The Journal of American History, 57(1), 5. Keene, C. (2013). Mystery of the midnight rider. New York: Aladdin. Peltier, M. J. (Director). (2005). Paul Revere, the midnight rider [Documentary]. united states: A E Home Video :. Pelley, J. (2009). Midnight rider. Environmental Science Technology, 43(6), 1661-1662. Rachum, I. (1993). From à ¢Ã¢â€š ¬Ã…“American Independenceà ¢Ã¢â€š ¬Ã‚  To The à ¢Ã¢â€š ¬Ã…“American Revolutionà ¢Ã¢â€š ¬Ã‚ . Journal of American Studies, 27(01), 73. Revere, P., Forbes, E. (1963). Paul Reveres ride; a deposition.. Worcester, Mass.: A.J. St. Onge. Ruepp, K., Heyne, U., James, J. A. (1995). Midnight rider. New York: North-South Books. Sullivan, R. (2012). My American Revolution. New York: Farrar, Straus and Giroux. Thelen, D. (1994). The Practice of American History. The Journal of American History, 81(3), 933. Source document

Ocular Manifestations of Mucopolysacchridosis

Ocular Manifestations of Mucopolysacchridosis Ocular manifestations of mucopolysacchridosis Praddep Sagar Arsikere, Pradeep Venkatesh, Yog Raj Sharma Mucopolysaccharidoses  (MPS)  are a group of disorders caused by  the  inherited deficiency of lysosomal enzymes involved in  the  metabolism of glycosaminoglycan  (GAG),  resulting in  the  widespread intracellular and extracellular accumulation of  GAG.  > Type Gene Deficient enzyme GAG deposited IInheritance  pattern Hurler syndrome (MPS I-H) IDUA (4p16.3) Alpha-L-iduronidase Dermatan sulfate, heparan sulfate AR Hurler-Scheie syndrome  (MPS I-H/S) IDUA (4p16.3) Alpha-L-iduronidase Dermatan sulfate, heparan sulfate AR Scheie syndrome (MPS I-S) IDUA (4p16.3) Alpha-L-iduronidase Dermatan sulfate, heparan sulfate AR Hunter syndrome, severe (MPS II-A) IDS (Xq28) Iduronate sulfatase Dermatan sulfate, heparan sulfate XR Hunter syndrome, mild (MPS II-B) IDS (Xq28) Iduronate  sulfatase Dermatan sulfate, heparan sulfate XR Sanfilippo syndrome A (MPS III-A) SGSH (17q25.3) Heparan  N-sulfatase Heparan sulfate AR Sanfilippo syndrome B (MPS III-B) NAGLU (17q21) Alpha-N-acetylglucosaminidase Heparan sulfate AR Sanfilippo syndrome C (MPS III-C) HGSNAT (8p11.1) Heparan-alpha-glucosaminide Nacetyltransferase Heparan sulfate AR Sanfilippo syndrome D (MPS III-D) GNS (12q14) N-acetyl alpha-glucosamine-6-sulfatase Heparan sulfate AR Morquio syndrome A (MPS IV-A) GALNS (16q24.3) N-acetylgalactosamine 6-sulfatase Keratan sulfate AR Morquio syndrome B (MPS IV-B) GLB1 (3p21.33) Beta-galactosidase Keratan sulfate AR Maroteaux-Lamy syndrome (MPS VI) ARSB (5q14.1) Arylsulfatase B Dermatan sulfate AR Sly syndrome (MPS VII) GUSB (7q21.11) Beta-glucuronidase Dermatan sulfate, heparan sulfate, Chondroitin sulfate AR Natowicz syndrome  (MPS IX) HYAL1 (3p21) Hyaluronidase AR Ocular manifestations 1. Ocular adnexa Eyelid thickening  occurs  due to  the  accumulation of  GAG. Hypertelorism has been reported in MPS types  III,  Ã‚  II and  Ã‚  VII. Pseudoproptosis due to shallow orbit has been reported in a patient with MPS VI  and MPS II. 2. Cornea The extracellular matrix of corneal stroma contains dermatan sulfate and keratan sulfate in equal proportion. Both dermatan sulfate and keratan sulfate are synthesized by stromal keratocytes. Dermatan sulfate proteoglycans are involved in  the  control of interfibrillar spacing and in  the  lamellar adhesion of corneal collagens. Keratan sulfate proteoglycans are involved in the regulation of collagen fibril diameter. Mainly,  epithelial cells synthesize heparan sulfate proteoglycans,  and they are minor components of cornea. Since dermatan sulfate and keratan sulfate are the major GAGs in  the  corneal stroma, corneal involvement is mainly seen in MPS types  I, IV, VI and VII. In corneas of patients with MPS,  the  excessive accumulation of dermatan sulfate or keratan sulfate in the form of vacuoles can be seen in epithelial cells, keratocytes, histiocytes and extracellular matrix. An increase in  the  mean fibril diameter of collagen and  an  increase in fibril spacing  are  noted in the corneal stroma of patients with MPS I. These structural alterations in collagen fibrils may contribute to light scattering. But the corneal clouding is mainly due to  the  accumulation of GAGs in all the layers of cornea with enlarged stromal keratocytes. Corneal involvement is typically not seen in type III, as the metabolism of heparan sulfate is impaired in type III and heparan sulfate is not synthesized by stromal keratocytes. Symptoms include gradually progressive painless diminution of visual acuity and light intolerance due to scattering of light. In early cases, fine grey punctuate opacities in anterior stroma are visible. In advanced cases,  there is diffuse corneal clouding. Corneal thickness is variable, and it may be increased or normal.  Corneal hysteresis is increased. Corneal  oedema  occurs in cases with  increased intra-ocular  pressure  (IOP). 3.  Optic nerve GAGs  are the major components of  the  extracellular matrix of  the  optic nerve head.  Proteoglycans containing chondritin sulfate and dermatan sulfate are located in lamina cribrosa, supporting tissues of the optic nerve head like septae, pia. Proteoglycans containing heparan sulfate are located in margins of laminar plates of lamina cribrosa.  The  optic nerve involvement can be due to accumulation of  Ã‚  GAG  in  the  extracellular matrix of  the  optic nerve, narrowing of pores in lamina cribrosa, thickening of dura  and  narrowing of bony optic canal  Ã‚  that  leads  to disc  oedema  (pseudopapilloedema). It can also be due to raised intracranial pressure manifesting as true papilloedema.  Long-standing axonal compression or papilloedema  can lead to secondary optic atrophy.  The  accumulation of GAG in ganglion cells of retina can lead to axonal degeneration and optic atrophy. Optic nerve involvement is more commonly seen in types  I, II, VI  and  VII,  as the major  Ã‚  GAGs  in optic nerve and lamina cribrosa are dermatan sulfate and chondritin sulfate. Optic nerve involvement is less with type III,  as heparan sulfate is located in the margins of lamina cribrosa,  and in type IV,  as keratan sulfate is not present in the optic nerve head in human.   4.  Glaucoma The human trabecular meshwork contains chondroitin sulfate, keratan sulfate, heparan sulfate  and  dermatan sulfate.  The  accumulation of  Ã‚  GAG  in the anterior segment structures can lead to  the  narrowing of angle resulting in acute angle closure and chronic angle closure glaucoma. Anterior segment  optical coherence tomography  (OCT)  imaging in mucopolysacchridosis suggests crowded anterior segment and increased corneal thickness in type VI than  in  type I.  The  accumulation of GAG in trabecular cells can lead to features similar to open-angle glaucoma.  The  measurement of IOP by Goldmann applanation tonometer may be falsely high due to increased corneal thickness and corneal hysteresis.  The  visualization of angle by gonioscopy may be compromised due to corneal clouding,  thus posing difficulty in differentiating open angle from closed angle.  The  monitoring of progression and severity of glaucomatous optic neuropathy may be compromised by corneal clouding and disc  oedema. Anterior segment OCT is a valuable tool in  the  assessment of angle, particularly in patients with corneal clouding. Ocular response  Ã‚  analyser  can be used  for the  accurate measurement of IOP in these cases. 5. Retina Heparan sulfate, dermatan sulfate, chondroitin sulfate and hyaluronan are present throughout the retina and choroid. Heparan sulfate is particularly located in  the  basement membrane containing structures, the RNFL and RPE. Keratan sulfate is absent in  the  retina and choroid.  Ã‚  GAGs  are integral components of  the  basement membrane of retinal microvasculature,  and heparan sulfate is the predominant variety. Tapetoretinal degeneration has been reported in MPS types  I,  Ã‚  II,  Ã‚  III and  Ã‚  IV. 6.  Sclera Scleral thickening may lead to  the  uveal effusion syndrome. Suggested Reading 1.  Villas-Boas FS, Fernandes Filho DJ, Acosta AX.  Ocular findings in patients with mucopolysaccharidosis.  Arq Bras Oftalmol  2011;74(6):430–434. 2.  Viestenz A, Shin YS, Viestenz A, Naumann GO.  Ocular  manifestation of  mucopolysaccharidosis I-S (Scheies  syndrome).  Klin Monbl Augenheilkd  2002;219(10):745–748.

Keep Blaming Canada Essay -- Music Downloads Technology Essays

Keep Blaming Canada In 1999, Shawn Fanning and his little program called Napster created quite a stir in society. Napster's software allows music listeners to open pieces of their personal hard drives to everyone using Napster, sharing whatever MP3 songs they have already downloaded or stored. At any time, thousands of people are online, sharing hundreds of thousands of songs, many of which are technically illegal to download without the permission of the copyright holders. [1] This led to a lawsuit filed by the Recording Industry Association of America, with the rock group Metallica as its frontman. In this case, several issues were brought up, one of which was the right of the creator of the music to control what happens with their intellectual property. In the United States, it was found illegal, in the form of Copyright laws, for people to download the musician’s music without permission. However, this only gave full rights of intellectual property to the creator. But this was only the ruling in the United States. Other countries have different versions of Copyright Laws with different interpretations. Copyright in Canada In Canada, the Canadian copyright law is governed by the Copyright Act, which protects original literary, artistic, musical and dramatic works. One very significant right granted to the owner of Canadian copyright in a work, is the exclusive right to reproduce the work, in any material form they choose. For example, the owner of copyright in a book has the right to stop others from making copies of the book, whether the copying is by way of a commercial printer, a photocopy machine, or by way of a computer image/text scanner. Copyright in a work may be assigned or licensed to others. All assignments and licenses of copyright must be in writing to be valid. The mere transfer of physical possession of a work does not thereby include an assignment of copyright in the work. [2] These seem similar to the Copyright laws found in the United States. It provides similar protection to literary work, artistic, music and so on. But as the times change, so too will the way the laws work. Changes to the Act On March 19, 1998, Part VIII of the Copyright Act dealing with private copying was brought up for a major change. Before that, â€Å"copying any sound recording for almost any purpose infringed copyright, although, in prac... ...;http://www.cb-cda.gc.ca/news/c19992000fs-e.html>. [3] Borland, John. â€Å"P2P downloading is legal, says Canada.† 15 December 2003. Silicon.com. 9 February 2004. . [4] O’Reilly, Tim. â€Å"Piracy is Prograssive Taxation, and Other Thoughts on the Evolution of Online Distribution.† 12 December 2002. OpenP2P.com. 9 February 2004. . [5] Reid, Shaheem and Walker, Curtis. â€Å"50 Cent Says He's Capitalizing On Arrest, Doesn't Mind Being Bootlegged.† 16 January 2003. VH1.com. 10 February 2004. . [6] King, Howard. â€Å"Why Metallica Sued Napster.† 1 May 2001. Findlaw.com 10 February 2004. . [7] Kearns, Dave. â€Å"Intellectual property: Napster and ethics,† 9 April 2001. Network World. 10 February 2004. . [8] Barlow, John Perry. March 1994. â€Å"The Economy of Ideas.† Wired. Issue 2.03. 10 February 2004 .

The play A View from the Bridge is set in the 1940’s in a place called :: English Literature

The play A View from the Bridge is set in the 1940’s in a place called Red Hook in America. Arthur Miller is the writer of this play ‘A View from the Bridge’ The play ‘A View from the Bridge’ is set in the 1940’s in a place called Red Hook in America. Arthur Miller is the writer of this play and he has been quoted as saying that this play is based on a lot of his own personal experiences. The culture of Red Hook is a mixture of the newly formed American culture and the Sicilian culture, which has come through immigrants being brought here from Sicily. The main characters in the play are Eddie Carbone, who is a long shoreman, his wife Beatrice, their niece Catherine who is adopted, and there are Beatrice’s two cousins, called Marco and Rodolfo, who are illegal immigrants from Sicily, looking for work in America. Beatrice and Eddie are both American citizens, and were born in America, but their grandparents were from Sicily. Catherine has been raised and brought up by Beatrice and Eddie since she was a young child and Eddie has grown attached to her and is very protective of her due to his incestuous attraction to her. Alfieri is a lawyer from an Italian American background and has lived in Red Hook since he was 25. Alfieri has a dual role in the play. He speaks directly to the audience and he reminds the audience of things that have happened in the play, plus he is also a character involved in the action of the play. Alfieri introduces the themes that run through the play. In Alfieri’s opening speech he uses the words â€Å"watched it run its bloody course† as if he knows something bad is going to take place in the play, a tragedy. Alfieri also points out that there is a difference between the modern American law and the ancient law of the Sicilian justice because â€Å"the law has not been a good idea since the Greeks were beaten† and the â€Å"justice is very important here†¦Ã¢â‚¬ ¦Ã¢â‚¬  these quotes are showing how the people are connected to Sicilians from their past. It is important for Alfieri to be a character as well as the narrator in the play because as the narrator he comes in to speak directly to the audience and keep us interested in what is happening. As a character in the play, he is important because he talks to Eddie and tries to help him, because he understands him. He gives the audience insights into Eddie’s character. The play A View from the Bridge is set in the 1940’s in a place called :: English Literature The play A View from the Bridge is set in the 1940’s in a place called Red Hook in America. Arthur Miller is the writer of this play ‘A View from the Bridge’ The play ‘A View from the Bridge’ is set in the 1940’s in a place called Red Hook in America. Arthur Miller is the writer of this play and he has been quoted as saying that this play is based on a lot of his own personal experiences. The culture of Red Hook is a mixture of the newly formed American culture and the Sicilian culture, which has come through immigrants being brought here from Sicily. The main characters in the play are Eddie Carbone, who is a long shoreman, his wife Beatrice, their niece Catherine who is adopted, and there are Beatrice’s two cousins, called Marco and Rodolfo, who are illegal immigrants from Sicily, looking for work in America. Beatrice and Eddie are both American citizens, and were born in America, but their grandparents were from Sicily. Catherine has been raised and brought up by Beatrice and Eddie since she was a young child and Eddie has grown attached to her and is very protective of her due to his incestuous attraction to her. Alfieri is a lawyer from an Italian American background and has lived in Red Hook since he was 25. Alfieri has a dual role in the play. He speaks directly to the audience and he reminds the audience of things that have happened in the play, plus he is also a character involved in the action of the play. Alfieri introduces the themes that run through the play. In Alfieri’s opening speech he uses the words â€Å"watched it run its bloody course† as if he knows something bad is going to take place in the play, a tragedy. Alfieri also points out that there is a difference between the modern American law and the ancient law of the Sicilian justice because â€Å"the law has not been a good idea since the Greeks were beaten† and the â€Å"justice is very important here†¦Ã¢â‚¬ ¦Ã¢â‚¬  these quotes are showing how the people are connected to Sicilians from their past. It is important for Alfieri to be a character as well as the narrator in the play because as the narrator he comes in to speak directly to the audience and keep us interested in what is happening. As a character in the play, he is important because he talks to Eddie and tries to help him, because he understands him. He gives the audience insights into Eddie’s character.

Changing Views of The Chorus in Sophocles Antigone :: Antigone essays

Changing Views of The Chorus in Antigone    The chorus, a group of common people who follow the actions of the play Antigone, waver in their support of either Antigone or Creon, depending on their actions during a particular part of the story-line.   Early in the play it is evident that they are extremely pro-Creon, but a short time later they seem to sway into the direction of Antigone and support her actions.   This incongruency about the them, however, was an extremely interesting feature of this Sophocles drama, causing the reader to question the reliability of the chorus.      Ã‚  Ã‚  Ã‚  Ã‚   The opening lines from the chorus merely inform the reader about the war which had just taken place between Thebes and Argos.   Their last lines of this opening choral passage, however, introduced king Creon, making him seem quite noble yet mysterious to his loyal subjects.   They state such questions as:   " what new plan will he launch?" and "Why this sudden call to the old men summoned at one command?" (Lines 175-178) These lines are utilized by Sophocles as   a suspenseful introduction to Creon's orders concerning the body of Polynices.      Ã‚  Ã‚  Ã‚  Ã‚   The chorus's next appearance blatantly shows their biased attitudes against Antigone and her exiled father Oedipus.   At this point they still sing praise for King Creon and his unwavering decisions concerning the law which was placed upon the city regarding the body of Polynices:   "When he weaves in the laws of the land, and the justice of the gods that binds his oaths together, he and his city rise high--but the city casts out that man who weds himself to inhumanity thanks to reckless daring.   Never share my hearth never think my thoughts, whoever does such things." (Lines 409-416)   In my opinion the man laying down the law here is Creon and Antigone is the "man" wedding herself to inhumanity.      Ã‚  Ã‚  Ã‚  Ã‚   The next major choral address is a turning point regarding their attitude towards Antigone.   At this point they are actually feeling pity towards the rebellious young woman:   "But now, even I'd rebel against the king. I'd break all bounds when I see this-- I fill with tears, can't hold them back not any more. . . I see Antigone make her way to the bridal vault where all are

Remedial education Essay

According to my knowledge, education helps empower people. I think education helps shape people; it affects how we act, think and respond. Sometimes education can help a person find their path in life. The process of getting a good education, however, may have its flaws. Most of the time, kids who are raised in a poor neighborhood doesn’t get the same opportunities as kids who are raised in a wealthier community. Like Mike Rose, I believed that everyone deserves a second chance in education. Remedial education was created mainly for that reason. It was created to help students who are underprepared and students who are immigrants. Remedial education also helps many immigrants by developing their basic education. Mike Rose pointed out the importance of remedial education in chapters 9 and 10 of his book â€Å"Why School? Reclaiming Education for All of Us†. Remedial education is the foundation of the education system in the United States because it helps ensure the success of many students. Remedial education helps prepare students who has received a bad education and also offers students a second chance to acquire the fundamental skills needed to get back on track. A student’s backgrounds always have a big impact in their education. Most of the time, students who are in remedial education are students who came from a poor background. Living in a poor neighborhood can affects a student’s education greatly because of all the distractions. In chapter 10, Mike Rose talked about a student of his name Kevin. Mike Rose stated â€Å"He was a good student in poor schools, schools with dated textbooks, scarce resources for enrichment, high teacher turnover. † A person future should not be decided because he or she was born in a lower class. If Universities doesn’t offered remedial education, Kevin would most likely dropout of school. After Kevin’s dropout, the chance of him earning a high salary is slim. The result of that creates a cycle that many Americans are struggling to get out of. I think remedial education helps give these students a chance to break that cycle. Like Mike Rose said, remedial education helps these students greatly by giving the students a second chance at education. In chapter 10, Mike Rose stated â€Å"†¦that is the remediation in nation that prides itself as being a ‘second-chance’ society. † Where this nation is the land where everyone is supposedly given the equal opportunities, students should get equal opportunity. The United States was built on the quote â€Å"the land of opportunities†. It is one of the main reasons why the United States is number one on immigrant’s population. Immigrants who immigrate to this country are mostly non-English speakers, they should be able to receive the same opportunity to success like others students. Remedial education helps many immigrants who may need a little extra help for prepare for college. Some colleges view remedial students as a hassle and a waste of college resources. In chapter 9, Mike Rose stated â€Å"Kick remediation off campus, and the primary thing you will achieve is the greater exclusion of American youth from higher education† (Rose 124). Dismissing remedial education is like denying education from the students. Rose’s statement helps reinforce the fact that remedial education helps Universities and Colleges to reach it highest potential. I think that Universities and Colleges should invest more resources in remedial education because it makes them look good. Show others institutions that they are capable of training underprepared students to be highly qualified graduate, now that is an impressive accomplishment. .Remedial education has always been very important in my family. My uncle has always been a person that I admired the most, simply because he worked hard to achieve his American dream. My uncle was a professor teaching at a University in Vietnam. He came to the United State in the year 2000. He spoke no English, yet the desire to learn and succeed had driven him to the land of opportunities. It was very tough at first, but slowly after settling down, he decided to attend a community college. As he recalled, remediation classes helps build his skills. It helped him learn the about the culture, the language, and the importance of communication. He learned that real education come from engaging courses. Courses that help students develop their thinking, as well as, challenge the instructors. He admitted that without remedial education, he would never be able to fully be prepared for higher education. Now my uncle has developed his own business by using the communication skills and networking he learned in his remedial classes. He is the living prove that remedial education are the core of the education system. Although remedial education shows how unprepared American students may be for college, it also revealed the false in our educational system. As much as the government tries to reform education, there will always be a loophole. For many students who are affected by this, they rely on remedial education as there last hope to get a good education. Remedial education also acts as a review for many students who feel that they are in need to revisit the basics. No matter what nationality or history a student has, he or she deserves a second chance at education and a remedial education ensures this.

Vertu Luxury Branding

VERTU presentation for â€Å"Branding for Luxury Products† course. HISTORY The VERTU originally started in 1998 in Great Britain, now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer, Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006, when he left to become Vertu’s lead designer full time. Also in 1998 the company made it a company principle of hand making their products with â€Å"exotic, rare and naturally durable materials†.In 1999, their characteristic V form was established, and it is still highly visible across the Vertu product portfolio. In 2000 Vertu began taking shape as a company, locating their headquarters in England, and started an extensive Research and Development- project and decided on some of the parts that would go into the phones as well as some design decisions, such as t he use of sapphire crystals as a design-tweak. Three years in to operations, Vertu was granted the Vertu Concierge Service as a patent and this is still one of Vertu’s edges in the luxury cell phones market. Vertu launched what they themselves call the â€Å"†¦ irst ever luxury mobile phone† near the Eiffel tower in Paris in 2002, the Vertu Signature. With the first phones now available on the newly created market for luxury phones, Vertu also had the opportunity to offer one of their customers help through the concierge service, with a flight from London to New York. In 2005 10. 000 concierge requests was made according to Vertu, a figure that is, and should be (due to their customers privacy), hard to confirm. In 2003 they open their 50th retail location. By 2010, Vertu had more than 90 own boutiques and was sold in over 600 locations in almost 70 ountries, worldwide, according to Nokia`s financial statement for 2010. In 2007 Vertu went on a joint venture with F errari, creating an special edition phone marking the car company’s 60th anniversary. CONCEPT AND UNIQUENESS The concept of Vertu is to appeal to high-end customers who look for something unique in their mobile phones. Through meeting target customers standards about design, materials, price and brand Vertu has created a market for luxury mobile phones. The additional services, such as the Vertu Concierge give customers an elevated experience. Vertu aims to enhance and enrich customers’ lives through the services and products we offer. This enrichment will now further extend to the experience in our stores with a focused, tailored approach to customer interaction. † by Perry Oosting, President of Vertu BUSINESS STRATEGY Nokia's first idea was to create a phone that was completely contrary to the company's mass phone distribution and enter the luxury market by creating the subsidiary company Vertu. In order to keep the luxury image and status of Vertu, the phone w as not associated with Nokia's mass mobile phones.During the recession in 2009, the CEO Perry Oosting, announced that Vertu was launching cheaper phones and accessories as a tool to keep up the market shares and survive the recession. Late 2011, the new CEO of Nokia, presented the new strategy; to use a new operating system from Microsoft for their smartphones. This resulted in a giant downfall in market shares. As mentioned above, Vertu's flagship stores are located at the most exclusive shopping districts, amongst other Rodeo Drive in Beverly Hills, in order to be associated with the same luxury atmosphere as the neighboring brands.Vertu also put a huge emphasis on the store layout, everything from special glass for the display cases, to the floor and lightening. For the ultimate luxury experience, they also provide high personal service with top skills. For the exclusiveness and status of the luxury phone, it was chosen to be launched in connection with fashion shows at Paris fas hion week and was thereby becoming to be viewed as a fashion brand instead of a technology brand. This was a strategic move to strengthen the image if the brand. Vertu chose to launch their products in the BRIC countries, which consists of some of the most emerging markets in the world today.Additionally, the Middle East and Japan are also two extremely important markets for Vertu, partly due to the strong technology awareness in these areas. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. In order to gain greater market share in the British and Hong-Kong market, Vertu has numerous joint ventures and partnerships with jewelry stores, such as King Fook Jewelry in Hong-Kong and Goldsmiths in Harrods, London. We understand communications technology. We believe now that we understand the luxury industry. It will take something for competition to match that. † – Nigel Litchfield, former president of Vertu, 2002 MARKETING MIX Product: Vertu sells hand-made luxury phones made from fine materials like gold, platinum and sapphire. Along with every purchase the buyer receives superior service and is entitled to free ‘concierge’ service which assists users with exclusive services like restaurant and hotel reservations, priority bookings, and a global recommendation network.Price: Vertu prices range from $5,000 to over $300,000. The prices vary with the different collections and the materials that are used in them. Place: Vertu phones are selectively distributed. They are available at company-owned boutiques and at other various company-selected luxury stores like London Jewelers, Goldsmiths, Tourneau and Colette. Vertu locates its stores in luxury shopping districts of large metropolitan areas and opens relatively few stores. The stores are small, intimate and have a luxury feel more like that of a jewelry store than a cell phone store.All sale locations can be found on vertu. com. Promotion: Vertu acquires much publicity from sales to celebrities like David Beckham, Madonna and Gwyneth Paltrow. As well Vertu has collaborated with big brands before like Ferrari, Boucheron and Audemars Piguet. Vertu releases different collections at different times and will only make a certain number of phones in order to keep a prestigious image and attract buyers. Vertu has a website for publicity which features product descriptions and photos of celebrities who own Vertu phones. POSITIONINGVertu was a pioneer in the luxury cell phone market and has positioned itself as the top-of-the-line targeting high-net-worth individuals. Vertu accomplishes this by using only the finest materials to manufacture their products which are all handcrafted ensuring that every product is of perfect quality. Vertu will release different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was the Signature Cobra designed by Boucheron, only eight were made and they cost $310,000 each.Vertu will often collaborate with other luxury brands, like Boucheron, Audemars Piguet and Ferrari, to extend their success and name in the luxury product world. Vertu offers superior and personalized service to its clients, including a free concierge service anywhere in the world, guaranteeing customer satisfaction and loyalty. They also position themselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous.Vertu has locations all over the world in 70 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Vertu boutiques are decadent, small, intimate venues which offer personalized service to clients wishing to make a purchase; the other stores licensed to sell Vertu products a re also luxury stores like Tourneau Watches and London Jewelers in the United States, Bandiera Jewelers in Canada, Colette in Paris and Ernest Jones in London.Vertu very successfully maintains a prestigious image with its ultra-luxurious products and superior service through its positioning. VERTU SERVICES VERTU brand offers services that are unique, independent and carefully customized to the particular needs and desires of their customers. All services are integrated into gadget. VERTU CONCIERGE Vertu Concierge is added directly to the customer`s handset, offering luxury assistance and enrichment. The service is offered by voice call or email, and access through a dedicated key on the cell.At the moment of VERTU phone registration and activation of VERTU Concierge service, initial â€Å"fitting† call is proposed. It can be done immediately at purchase time or later up to client`s choice. The â€Å"fitting† call gives an opportunity to have full explanation of service s offered by Concierge, as well as client can express her/his needs and desires which will be matched to this service. This includes the establishment of personal preferences, the range of the service they would wish and significantly, the sort of contact they wish to receive from Vertu.The Vertu Concierge Classic service offers the client with 24/7 access to a team of lifestyle managers, situated within a network of global centers covering all the main time zones including London, Dubai, Hong Kong, Tokyo, and San Francisco. Vertu Concierge also has managers on the ground in major destinations in order to create close relationships with specialist suppliers of goods and services specifically for Vertu clients. Many customers choose to use Vertu Concierge for their travel and lodging requirements as Vertu has protected exclusive opportunities for its clients.Vertu Concierge can contact the widest network of hotels, restaurants and airlines, and can as a result meet the exact preferen ces and expectations of their customers. Vertu Concierge clients may also ask for support with purchases ranging from small luxury items to accompaniments to their property range. Vertu Concierge is available in English, French, German, Italian, Russian, Arabic, Japanese, Mandarin and Cantonese. Vertu Classic Concierge is included free of charge for one year from the date of purchase of a Vertu handset. VERTU CITY BRIEFVertu City Brief is a global digest of information covering more than 200 cities and destinations worldwide. Launched in September 2009, it is now one of Vertu’s most utilized services. Independently written for Vertu by experts in their respective fields, Vertu City Brief is available on Vertu handsets in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese. Refreshed and updated on a regular basis, Vertu City Brief allows the user to hit the ground running on arrival in an unfamiliar territory or to explore new or exciting opport unities in their home town.If the customer does not see anything which exactly meets their requirements, Vertu City Brief is the perfect inspiration to begin a conversation with a Vertu Concierge Lifestyle Manager. VERTU SELECT Vertu Select delivers original articles selected to inspire, inform and entertain based on a user’s region, preferences and passions. Written by carefully selected global journalists, experts and organizations, the articles appear via the handsets RSS feed once a customer has registered their phone. Vertu Select is available in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese.VERTU. ME Introduced with the launch of Constellation Quest in October 2010, vertu. me is a service that provides the user with a Vertu email account and effortless harmonization of the device’s lifestyle and business tools. Should the customer choose, the user’s emails, contacts, calendar and task information can be automatically sy nchronized with Vertu’s secure servers, giving the benefit of protected back up of their data. Vertu offers the consumer complete peace of mind. Should the handset be lost, this data can be retrieved and seamlessly downloaded to a replacement phone.The system also ensures that whenever the vertu. me account is accessed, whether from the phone, a home or office computer (PC and Mac) or via the web, this information is up to date. TARGET CONSUMER The Vertu mobile is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship- and department stores are situated in the finest areas, in order to attract the highly rich international shoppers. These are people who buy the best quality watches, the best quality fashion devices† – Nigel Litchfield, former president of Vertu The special features and services of the phone such as the â€Å"Vertu Concierge†, attracts customers who are constantly traveling worldwide – jet setters. The Vertu mobile was the first phone which was able function in over 180 different countries. This fact covered many needs and made it rapidly attractive for people who were constantly traveling such as celebrities and high ranked business people. In fact, Madonna, Beckham and Gwyneth Patrol were some of Vertu's first users when it was launched.CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Vertu achieving right brand identity involves brand salience. People generally are not still aware of VERTU because it is relatively â€Å"young† brand and promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing VERTU, but those wh o do , they know all insights of it, can easily recall it and understands what this brand is about.Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for VERTU brand. It is crucial to contribute to customers` desires, wants and needs. Vertu brand highly represents all what their HNWI customers want to have for paying a high price.The product is highly durable; it has distinctive logo, premium pricing and advanced technology in gadgets. Unique services provided for customers by VERTY also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery dea ls with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. VERTU`s imagery is extremely individualistic and stylish.When customer is buying VERTU cell he/she buys a beauty of it as well. As of VERTU`s customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see VERTU as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. VERTU`s clients evaluate this brand as a high quality luxury brand.Brand Feelings This variable shows emotional response with respect to VERTU brand. It shows what feelings are evoked by the marketing strategy for the VERTU and how does it affect feelings about themselves and relationships with others. Customer of VERU is for sure stat us-conscious person. Customers of VERTU have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and technology in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval.Customer feels high security within this brand due to all advantages provided. As VERTU makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for VERTU even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur.Within VERTU brand customer is not returning to this brand again due to, for example, scarce of substitutes. VERTU attained their main goal- strong personal attac hment to brand. It goes beyond of having just a positive attitude to view brand. Another important part of Resonance is active engagement. This probably is the strongest affirmation of brand loyalty. It occurs when client is willing to invest time, energy, money in to the brand. Constantly customers of VERTU are invited to special social events created by VERTU worldwide, and they are participating.Therefore VERTU has a very strong relationship with its customer. SWOT ANALISYS FOR VETRU STRENGHT * Masterpiece of design, engineering, and craftsmanship * Was truly innovative pioneering brand * Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality(As produced just in one factory in England) * London Symphony Orchestra is creating ringtones exclusively for each model of Vertu WEAKNESSES Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited (Missing opportunities for new customers) * Not able to buy online (More customers now go online) * Not enough technical innovation again (Many customers claim that gadgets are beautiful but not really practical) OPPORTUNITIES * E-business (launch â€Å"buy option† online) * Emerging markets * Mix VERTU styling with Nokia (in order to increase awareness ) * Change of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting (Chinese counterfeiting factories already picked up the idea) * Newer forms of luxury and innovation are constantly changing COMPETITORS GOLDVISH Brand established in Geneve, Switzerland in 2003. Very Haut-Couture style but extremely not practical. Cells are difficult to buy, narrow distribution channel. View itself as a pioneering brand of luxury cell phone on official website which is obvious l ie. The pioneering brand was VERTU. Only 3 lines of phones are developed since 2003.The most expensive gadget is â€Å"Le Millionaire† and it costs $1,000 000. MOBIADO Canadian-based manufacturer of luxury phones with modern minimalistic design launched in 2004. It has 3 main lines –Classic, Professional and Grand Line. Mobiado actively participates in social events in North America (such as Golden Globes and Couture Fashion Week in NY). The brand is not very popular in Middle East and Europe. Still Distribution channel is not wide enough. Price range is from $1,900 to $57,000 GRESSO Gresso is Russia-based company which started its activity in 2007, so it is the newest competing brand in luxury phones field.Gresso has 5 main lines and they also provide customized phone for their clients. But mostly popular in Russia and Vietnam, Ukraine and one distributor in USA so far, however it is compensated by their option to buy products online. For Gresso products price range i s from $3,000 to $42,000. RECOMMENDATIONS Focused and customized segmentation is valuable in this market, so VERTU must continuously concentrate on their customers’ needs and desires. As any luxury company which faces constant global expansion it has to pay attention to counterfeiting problem. For example, Apple Inc. ow faced big problem in China where whole Apple stores are opened and being â€Å"fake†. China already produces cheap unqualified cells, abusing the brand VERTU, so losses in long-run might be significant. VERTU must work on effective anti-counterfeiting strategy in order to preserve the â€Å"face† of the brand. During this study we have discovered that general awareness of the brand is still low, therefore VERTU might collaborate with mother-company Nokia in order to produce some kind of mix and make the brand more popular and easily recognized, as for example H;M and Roberto Cavalli collaboration.Vertu is constantly launching Limited Edition line s which are sufficient in this market, because â€Å"best consumer† wants something distinctive and really exclusive, and more important, the customer is ready to pay for that. Partnership with Ferrari, Boucheron and Ermenegildo Zegna increased popularity of the brand considerably. For that reason, we suggest VERTU to collaborate more also with fashion designers, thus gaining also â€Å"fashion† group customers. REFERENCES http://us. vertu. com/world-of-vertu/history/ http://i. nokia. com/blob/view/-/263802/data/1/-/form20-f-10-pdf. pdf http://www. pp-luxury. com/en/vertu-lanseaza-o-gama-de-produse-mai-ieftina_444. html http://www. google. fr/url? sa=t;rct=j;q=vertu%20mobile%20strategy;source=web;cd=8;ved=0CGQQFjAH;url=http%3A%2F%2Fhighered. mcgraw-hill. com%2Fsites%2Fdl%2Ffree%2F007710708x%2F110214%2FGucciLouisVuitton_Vertu_CaseStudy. doc;ei=_GctT_WCE8HM0QWryK2tCA;usg=AFQjCNHW6_wzn1WCQxkM_OJSMTuizfXMcQ;sig2=MWFOk5Qo1sZB17F5_23Eew;cad=rja http://www. businessweek. com/ globalbiz/content/dec2007/gb20071221_951028. htm http://www. icmrindia. org/casestudies/catalogue/Marketing/MKTG151. tm https://www. iveycases. com/ProductView. aspx? id=52373 http://www. wital. net/en/press-events/press/vertu-services-overview/ http://mktg. uni-svishtov. bg/ivm/resources/CustomerBasedbrandEquityModel. pdf http://www. wital. net/en/press-events/press/vertu-retail-concept-2011/ http://www. brandchannel. com/features_profile. asp? pr_id=61 http://www. prschool. ge/img/every_day/Fashion%20Marketing. pdf#page=155 http://www. zdnet. co. uk/news/desktop-hardware/2002/03/22/platinum-luxury-phones-have-no-competition-2107188/ http://www. goldvish. com/ http://mobiado. com/ http://www. gresso. com/ ttp://vertu. com/ http://www. linkedin. com/company/vertu/statistics http://vertu. com/en/discover-vertu/history. aspx http://vertu. com/en/help-and-support/contact-vertu/where-to-buy. aspx http://money. cnn. com/popups/2006/biz2/cellphone/4. html http://www. allbusiness. com/reta il-trade/apparel-accessory-stores-womens-specialty/4250840-1. html http://www. icmrindia. org/casestudies/catalogue/Marketing/MKTG151. htm http://www. unet. univie. ac. at/~a0025537/php/ABWLs/FK-Marketing/store3/Internet_Exercise_Vertu. pdf http://www. wital. net/en/press-events/press/vertu-retail-concept-2011/

Characteristics of nutrients and their benefits to the body Essay

In order to obtain good health everyone must consume a balanced diet. To do this we must eat recommended amounts of food from the five food groups which are, fruit and vegetables, meat, fish & alternatives, bread, cereals & potatoes, milk & dairy and foods which contain fats and sugar. These five food groups contain the seven components of a balanced diet they are, protein, carbohydrates, lipids, vitamins, minerals, fibre and water. Proteins are made up of long chains of amino acids, there are 22 different types of amino acid and the body needs all of them to function properly. There are many forms of protein, which all play an important role in the function of the body. For example, collagen is a protein and is vital for the strength, elasticity and composition of hair and skin. If not consuming enough carbohydrates, the body will look for other sources of energy, such as proteins found in muscle tissue. Proteins, however, are not efficient sources of energy for the body. Proteins are essential nutrients for the human body. They are one of the building blocks of body tissue, and can also serve as a fuel source. Carbohydrates are one of the main types of food. The liver breaks down carbohydrates into glucose which the body uses for sugar. Carbohydrates also protect muscles and help regulate the amount of sugar circulating in the blood so that all the cells get the energy they need. Sugars and starch are the main types of carbohydrates; these carbohydrates provide energy for the body. Lipids in the body store energy and are serving as components of hormones and vitamins. Vitamins are an essential nutrient which the body cannot produce enough of on its own, so it has to get it from food. Minerals help your body grow, develop, and stay healthy. The body uses minerals to perform many different functions such as building strong bones to transmitting nerve impulses. Fibre can’t be digested so it helps clean out the intestines by moving bowel movements along. Water has many functions in the human body. Some of its actions include its use as a solvent, as a lubricant, as a conduction system for moving unnecessary waste, and as a mode of temperature regulation. Macronutrients are also essential for good health; they break down carbohydrates and fats, which provide energy to the body and they assist in the absorption of protein, which provides the building blocks necessary for cell growth and repair. Micronutrients depend on vitamins and minerals to regulate the release of energy from food because they don’t provide energy.

Commentry on Rising Fuel Prices Essay

Air travel is fast getting out of reach for relatively small town Indians. According to Airport Authority of India’s (AAI) latest figures, April 2008 saw lesser number of people flying from places like Goa, Patna, Thiruvananthapuram, Guwahati, Calicut, Srinagar and even tourist hotspots like Udaipur, Jammu and Jodhpur over same period last year. On a national basis, the growth rate of domestic passengers this year has fallen to single digit, down from the heady 30% to 40% figures recorded in past three years. While this growth was largely due to airlines offering attractive fares, the drop in passenger flow was as high as 35% in Jodhpur or 24.5% in Jammu. These figures have the alarm bells ringing as the steep hike in jet fuel prices – which have led to sharp increase in airfares – started only in April and the fall in flyers could get much worse for later months. Till April, fuel surcharge on each ticket was Rs 1,650. Now the same surcharge is between Rs 2,250 and Rs 2,900 and base fares are also much higher, making flying a fancy for many. â€Å"We are slowly reaching a situation where only flights between metros or ones originating or ending there may remain viable for airlines at these operating cost levels. State governments must come forward and offer low sales tax on jet fuel to airlines in return for an assurance that the latter would neither cut flights, nor hike fares to those places,† said a senior AAI official. In fact, the huge 30% to 40% growth recorded in past four years (after the advent of budget carriers) was substantially due to airlines rushing in with flights to places where bus and rail users could be shifted to air by the lure of low fares. But now with airfares on the rise, this connectivity is under severe threat. Airlines have already started pulling out of unprofitable centres. SpiceJet executive chairman Siddhanta Sharma gave the airlines’ perspective. â€Å"Basically flights from most small cities are short haul. On such sectors, high airfares now compete with other cheaper fares of other modes of transport and air travel becomes unviable. Only a reduction sales tax on jet fuel may help keeping such places connected as we would be able to offer competitive fares,† he said. But as state government still dilly dally on this issue, their connectivity is suffering. Cities like Lucknow, Varanasi, Trichy, Patna and Rajkot witnessed much lesser domestic flights in April 2008 than last April. While fares of international flights haven’t risen as sharply, international passengers have also declined. Times of India Introduction: The Indian Aviation sector has grown by leaps and bounds over the last financial year but this seemingly booming sector is now slowing down. The above article talks about the decline in the number of air travellers from cities other than the metropolitans. The growth in the number of passengers came about because of one major reason, the introduction of low budget airlines which fly at a much lower cost. Even this effect is being negated by the rising cost of civil aviation. I will use the concepts of Choice, Necessity and Price Elasticity of Demand. The alongside diagram shows the increase in Jet fuel or aviation fuel over the last few months. It also comparatively shows how expensive travelling by car is becoming, due to the rising fuel coats. Figure 1 Concepts Involved: There are mainly three basic concepts involved in this article- ‘Choice’,’ Necessity’ and ‘Price Elasticity of Demand’. 1. Choice: In today’s day and age of cut throat competition, if we need to travel from New Delhi to Mumbai we have several options regarding as to what mode of travel that can be taken. Flying is obviously the fastest and least time consuming and according to popular belief was also very expensive. Since the introduction of low budget carriers, the cost of flying drastically reduced, as these airlines worked on a â€Å"NO FRILLS† policy meaning that they offered no service whatsoever. As a result travel by aeroplane became as expensive as travelling by a second or third class Air Conditioned compartment by the most popular mode of transport in India namely the Railways. As a Result the people travelling by rail reduced in the respective ticket brackets and the passengers aboard aeroplanes increased. People from smaller towns thus for better and quicker travel increased their journey a little bit out of choice and took a plane from the nearest airport of their departure to the airport nearest to their destination. Footnotes: 1. Financial Year- the time period between the 1st of April to the 31st of May. It is called a financial year as the government of India asks for the finances of a company between this period. 2. Low Budget Airlines- They are those airline services that operate on a lower cost due to certain in-flight service policies that they follow. As the price of aviation fuel rises so does the cost if the ticket required to sit on a plane and as a result people from smaller towns are not finding air travel to be a viable means of transportation as they found to be having a lesser income than travellers in bigger cities are resorting to the next best option for their travelling needs. 2. Necessity: A necessity in economics means a compulsion to consume a certain good or service. This applies to a lot of people who travel from larger cities by air. Maximum usage of domestic air travel is done due to some business activity. Businessmen are in vast numbers in big cities such as Calcutta or Bangalore and as a result they not only have a want to travel but this want of theirs is a need. They travel by air as it is the best and the most convenient way to get to a destination in which business has to be transacted. As a result he businessman would not care what the price of air travel is as; they gain more business in exchange for paying a higher price. 3. Price Elasticity of Demand: Elasticity of demand is the responsiveness of the demand of a commodity to a given change in the price of a commodity. We can generalise the kind of people who travel by air in two categories, one who have a highly elastic price elasticity of demand for a commodity and the other who have a relatively inelastic price elasticity of demand for air travel. People from smaller towns will be generally classified in to the first category as they use air travel as an alternative to other modes of transport and seeing a rise in the price they will happily revert back to their earlier means of travel. Travellers from large cities on the other hand will be classified into the second category. They travel by air out of necessity or because they have enough means to account for a rise in the price of air travel. As a result a change in the price will induce small town travellers to cut down on air travel while not so much affecting others from larger cities. Conclusion: Travelling by air for people in smaller towns was a better alternative and not a necessary change. As a result when price went against them, they simply chose not to fly by air. Footnotes: 1. Highly Elastic Price Elasticity of Demand – A change in demand which is related to the price of and article. It is called highly elastic as the change in demand is large due to a change in price. 2. Highly Inelastic Price Elasticity of Demand – A change in demand which is related to the price of and article. It is called highly inelastic as the change in demand is not very large due to a change in price. 3. Aviation fuel- The fuel consumed by aeroplanes. 4. Domestic air travel- Travel which is within the country. 5. Want- It is a desire to consume a good or service backed by the ability and willingness to pay for it. 6. Business- A venture taken on by an individual with the purpose of gaining a profit out of it. Bibliography: * The article was taken from the Indian newspaper â€Å"The Times of India†. Dated 2nd July it is written by a journalist by the name of Saurabh Sinha. The link to the article is: http://timesofindia.indiatimes.com/Steep_fares_lead_to_drop_in_small-town_flyers/articleshow/3186374.cms * The footnotes and other definitions were written with the help of the book: â€Å"Economics Course Companion† written by Ian Dorton and Jocelyn Blink. * Footnotes and definitions that are not found in the book were written out of memory and previous reading from various unrelated and previously read newspapers and articles. * http://content.edgar-online.com/edgar_conv_img/2007/12/21/0001362310-07-003512_C71797C7179706.GIF

Final Year Project: Project Report

Final Year Project Review Tutorials 5. Project Profile Document Part 2 Preparation This tutorial will take place in the week beginning 25th February 2013. Check your on-line timetable for details. Before the tutorial, you should prepare and print out a draft copy of Part 2 of your Project Profile Document. This part of the document is all about the context of your project. Think of it as the sort of thing you might use to help you prepare for a job interview to show that you have an awareness of the industries closely related to your project and the professional requirements made on engineers working in them.It should include: †¢ †¢ For your project: o Environmental and sustainability limitations o Customer and user needs and aesthetics o Cost drivers o Fitness for purpose in terms of production, operation, maintenance and disposal For companies and organisations working in fields relating to your project, (you may choose a single company or organisation, or describe activi ty in the sector as a whole): o Opportunities and threats faced by the company/sector o The general management techniques used to control quality and ensure that engineering objectives are met The ways in which sustainable development is promoted in the sector o Legal requirements governing engineering activities in the sector o Particular requirements for professional and ethical conduct Peer Review & Feedback 1. 2. 3. Swap your draft section with another member of the class. Using the form provided, prepare a review of the document you have been given to read including some suggestions for changes/improvements. Go through your review with the report’s author and then get feedback on your own report from your reviewer.Write an action plan to update your Project Profile Document Final Year Project Review Tutorials Progress Report 1. 2. Using the form provided, write and hand in a summary of your progress to date. Hand your review and progress report to the tutor, to be scanne d and then returned to you. Copies of all documents will be made available to all academic staff. 5. Project Profile Document Part 2 1 Final Year Project Review Tutorials Review – Project Profile Document Part 2 Student ID Student Name Author ReviewerThe following sections should be completed by the reviewer and discussed with the author. Comment on how well you think the student has presented broader design Project context considerations of the project Industry context As a reader, comment on how you think that the author has helped you to understand the economic, social and environmental context of the industries that work in the project’s field Following discussion with the reviewer, the author should write a summary of the changes that will be made in the next draft of this section 5. Project Profile Document Part 2 2

Electronic Medical Records Essay Example | Topics and Well Written Essays - 750 words

Electronic Medical Records - Essay Example The objective is to bring out essentials from business hype. These are rated reasonably well in forums (Health Technology Review) While EMR as a terminology gets routinely mixed up with Electronic Health records (EHR's), it is clarified early on that EMR's are different from EHR's. Electronic Medical Records are legal sources of information owned by Physicians and are fed to higher level systems like EHR. So, in our study a Centricity EMR would exchange patient information securely with an EHR like Veterans Health Information Systems and Technology Architecture (VistA) EMR's can be standalone "In Patient" or "Ambulatory systems" facilitating seamless exchange of information. They could be integrated with Practice Management Systems for use in a small practice or scaled adequately for a multi specialty practice. A comparative analysis as in the next section brings out key similarities and features of 3 different EMR systems. eClinicalWorks (eCW) is a leading Scalable Web based EMR system that has capabilities to work in small, mid and large setups. It is extensible and could be integrated with Practice Management systems. As a leader in "In Patient" and "Ambulatory EMR" systems that enhances a physician's ability to exchange information, eCW also decreases a provider's overhead. Physicians could ePrescribe medicines, avoid duplicate prescriptions, reduce costs related to chart pulls, transcriptions, etc. More importantly it offers patient care with accurate information that could be exchanged seamlessly and securely beyond the walls of a clinic or hospital. As per latest information eCW is used by 25000 providers and is well poised to leverage any regulations that may arise from stimulus packages arising out of "The American Reinvestment and Recovery Act of 2009 and the HITECH Act". It is a CCHIT2008 certified product in both ambulatory and child health for its EMR Version 8.0. It complies effectively w ith submission of reports on clinical quality measures. As per usage reports (health technology review), eCW is easy to familiarize with and takes about less time. It supports remote connections to access charts through Virtual Private Network. It can operate in connected and disconnected modes leveraging the latest in technologies. Wireless operations are supported at a provider's desk. A business optimizer helps to generate accurate reports. The user interface is intuitive and easy to navigate. Another competing EMR product is from NextGen Health Information Systems. While this EMR system also meets fundamental meaningful usage criteria like CCHIT certification, ePrescription, secure exchange of patient information and clinical quality measures, it stands out with respect to many others in its use of pre-defined templates catering to multiple practice specialties. This provides additional quality with respect to maintaining standard documentation formats for patient information exchange. Also ePrescription module validates with patient allergies, their existing medications and alerts physicians appropriately. True to its name, NextGen Advantage offers recording facilities for health care outcomes and assists in "Pay for Performance" programs. Its custom work flow